How to get a job as a marketer in 2025

What does a marketer do in 2025?

In 2025, marketing is one of the most dynamic and diverse fields you can choose in the job market. A marketer's task is to make products and services visible, create engagement in the market, and ensure that the business reaches its goals. The work includes everything from strategy, analysis of market trends, developing campaigns and content, to using digital tools like social media and AI.

Both small and large businesses now see the value of marketing in a whole new light, and the demands for skills have evolved in line with technology and consumer behavior. As a marketer, it is no longer enough to have general education; specialization in digital platforms, data analysis, and targeted communication are among the most crucial for success.

Skills you need in 2025

1. Digital skills and technological understanding

In today's market, a marketer is expected to master tools such as Google Analytics, Meta Business Suite, email marketing, advertising platforms, and CMS systems. In addition, familiarity with artificial intelligence and automation provides an extra advantage. Educational institutions in Norway now offer several digital marketing courses that reflect the demand in the job market.

2. Ability to understand and influence target groups

Consumer behavior is becoming increasingly fragmented and digitized. The marketer must have strong analytical skills and utilize insights from data to tailor messages and channels. Expertise in content production, SEO, and storytelling gives you a strong advantage as well.

3. Education and further development

A bachelor's degree in marketing, economics and administration, or communication is often a minimum requirement for positions in marketing. Many also choose a master's degree to specialize further. A range of continuing education courses is also offered in the digital field.

• Kristiania University College has relevant bachelor’s and master’s programs.
• BI and NHH offer marketing-related studies and continuing education.
• Digital courses and certifications, such as Google Analytics, are often free and easily accessible.

The job market for marketers in Norway

According to Statistics Norway (SSB), the job market for marketers in Norway has been steadily growing over the past decade. Digitalization and increasing investment in branding mean that demand for marketers is high, especially in the private sector. In 2023, SSB reported that the average salary for marketers was around 653,800 NOK per year, and the median salary has steadily increased in recent years. Salaries vary by industry, education level, and work experience. For updated figures, see Statistics Norway's overview.

Typical employers range from marketing departments in larger companies, advertising agencies, consulting firms, media houses, and e-commerce actors. Start-ups and the SME market often offer broader positions where you can try out multiple areas of expertise.

Popular job titles in marketing

• Digital marketer
• Content producer
• Marketing analyst
• Campaign manager
• Communications advisor
• SEO specialist
• Performance marketing manager

Procedure: How to get a job as a marketer

1. Build your skills and stay updated

Keep yourself updated on market trends. Follow professionals, participate in webinars, and certify yourself in digital tools. Use job openings on Lønna.no as inspiration for which skills are most attractive in marketing right now.

2. Gain practical experience along the way

Get an internship, summer job, or internships while you study. Many employers prefer candidates with practical experience, so also consider participating in student organizations and taking responsibility for marketing there. Volunteer work also counts.

3. How to write a good CV and application

Tailor your CV and application to the position you are applying for. If you have experience with campaigns or particular tools, this should be clear. Use a modern, clear CV template – you can easily create this for free via Lønna.no. Remember to highlight results ("I increased the number of followers by 60% in six months") and personal qualities like analytical ability and creativity.

4. Actively use your network

Build and maintain a professional network via LinkedIn, share content, and show engagement in relevant groups. Ask for introductions, participate in industry events, and reach out to former collaborators. Your network often provides information about job openings before they are publicly advertised.

5. Be organized in the application process

Familiarize yourself with how the application process works at different employers. Use application management tools, such as those found on Lønna.no, to keep track of which positions you have applied for and how far you are in the process.

Tips for those considering marketing in 2025

• Become comfortable with changes and learn to use new technologies.
• Be prepared for your role to continuously evolve – deliver more than expected.
• Keep an eye on trends internationally, not just in Norway.
• Set aside time for continuous skill development through courses, certifications, and practical learning.
• Use online career services to get an overview of salary levels and job opportunities.

Conclusion

Getting a job as a marketer in 2025 is about adapting to a rapidly evolving market, with digital skills and strategic thinking. If you are curious, eager to learn, and good at communicating, you will have solid opportunities to build an exciting and varied career in the coming years. Remember to use digital tools like Lønna.no to navigate the job market, compare salary levels, and professionalize your application process.